FCM Active Lead GenerationHow well are your marketing dollars being spent?Marketing is not a periodic event, but a long-term process.Successful marketing is carefully targeted to the recipient, tracked soyou can monitor its effectiveness and allows for adjustment so you canimprove return on investment over time.The Full Cycle Marketing program allows a Real Estate Professional to conduct advanced marketing programs at every budget level to generate Active Leads.
An Active Lead has three characteristics:Linked to Contact Database
Active Leads are directlytied to your contact database. You can see what marketing programcreated them and as information is gathered about the lead, it isautomatically populated into your Contact Management Hub.
Action Oriented
Full Cycle Marketing focuses on pieces thatencourage immediate action by the recipient. The marketing providessome immediate value, then promises further value that can be found onyour website. The Active Lead is a motivated individual that is proactively seeking value from you.
Provides Immediate Gratification
Active Leads do not need tobe qualified or immediately followed up. They are channeled directly toyour branded website where they can find immediate access to resourcesand tools to meet their needs. All of their activity is tracked andthey are provided numerous opportunities to contact you. They are notwaiting for a callback, but are immediately presented with your brandand valuable offerings.
The Full Cycle Marketing program combines advanced technology, marketing expertise and proven Real Estate methodology to create Active Leads through one of four channels:
Sphere Marketing
Totallymanage the communication stream to those you know best. Personalcorrespondence the 'old fashioned way' by letter and envelope —automated to save you time and maximize your personal network. Manualor automated correspondence based on family info, birthdays,anniversaries and more.
Neighborhood ("Farm") Marketing
Withregional data and consultation, identify the best neighborhoods totarget. Establish yourself as the undisputed neighborhood Real Estatespecialist through event planning and affordable targeted marketingusing regional photography and content. Deploy a neighborhood websitewith local resources. Automate mailings based on neighborhood listingsand sales.
Referrals
The mostpowerful and sought after marketing engine for Real Estate just goteasier. Through a variety of methods, gently coax your Sphere andclient base to refer their friends and family to you. Your tracking of Active Leads includes who sent you the referral and several methods of recognizing them in a personal and memorable way.
Active Link Portals
Work with a growing number of public Real Estate websites that are equipped with the technology to collect and transfer to you Active Leads with a cost-effective pay-per-lead model.
